ECO 105 Lecture Notes - Lecture 4: Mira-Bhayandar Municipal Corporation, Demand Curve, Inferior Good

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*revenue goes up and quantity demanded goes down. * revenue decreases because price elasticity was greater than 1. Side note: consumer spending and firm revenue are the same thing. Total revenue (=total expenditure along a demand curve) At unit, elastic point (lepl=1), total revenue, expenditure stays the same and is maximized. Higher price on inelastic means revenue increases. Total revenue as a function of price (graph) Used to explain or predict how much the demand curve shifts (change in demand) Changes in income leads to a shift in the demand curve. Changes in prices of substitutes/ complements shifts the demand curve. Demand that shifts in response to change in income. Calculate = %change in demand / % change in income. %change in demand / % change in income. *increase in income , decrease in demand = ey>0 (positive result) *increase in income, decrease in demand = ey<0 (negative result, below 1) *ey= change in demand / % change in income.

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