WRD 103 Lecture 6: Key Terms - WRD II
Document Summary
Rhetorical situation - refers to the circumstances surrounding any writing situation and includes purpose, audience, and focus. Ethos - an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos - an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos - an appeal to logic, and is a way of persuading an audience by reason. Discourse community - a group of people who share a set of discourses, understood as basic values and assumptions, and ways of communicating about those goals. Audience - the person for whom a writer writes; refers to the spectators, listeners, and intended readers of a writing, performance, or speech. Kairos - means taking advantage of or even creating a perfect moment to deliver a particular message.