COM 181 Lecture Notes - Lecture 3: W. M. Keck Observatory
19 Aug 2018
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Global coalition changes their mind (war too costly); only support in spirit . Di(cid:31)cult to de(cid:30)ne; complex & depends on each individual experience / perspective. Ex: 1991-2003 saddam hussain starts acting shady & taking over countries. Ex: war in balkans; serbs vs. albania in cosiva. Pr gets nervous b/c no one trusts them anymore; create codes of ethics. Only functions as defense mechanism against criticism so they can police themselves . Pr management press conferences charity dinners security analyst presentations. Management by objectives managerial appraisal technique; requires pr managers to think in terms of business goals of whole organization & tie pr goals to overall business objectives of entire org. The o(cid:31)cial name of department in which public relations functiion is housed may be dif. Lobbying describes gov"t relations functions seeks to in(cid:28)uence politicion or public leader on issue. Pr agency vs. pr in-houes dept. marketing co. might hire external pr (cid:30)rm.
