COM 181 Lecture Notes - Lecture 2: Cognitive Dissonance, Mind Control, Memory Span
19 Aug 2018
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*in political pr* support oppose strong support no opinion strongly oppose. > appeal to strong support recruiting & energizing support (force multipliers) > cost & time to appeal to type of public increases as support decreases. Support group costs more time and money, but worth it for the votes. No use inappealing to strong opposition; best case is spending lots of time and money to only potentially neutralize reasonable opposition. Buying patterns, reference groups, language codes, etc. > feedback: how the -receiver- responds to the message. Ways to sell a lifestyle associated to a product product placement . Choosing the right channel also depends on the receiver. Language codes - how information is presented (audio, visual); changes according to target audience & social group. How vernacular changes from group to group. Navigate linguistic codes to convince target audience inside/personal issues that stop the reception of a message outside issues blocking message reception; much bigger problem.
