COM 181 Lecture Notes - Lecture 5: Sampling Frame, Standard Deviation, Focus Group
19 Aug 2018
School
Department
Course
Professor
Document Summary
Security & exchange commission - security & exchange act (sec) Rule 10b-5 - any info dealing w/ security / trade if someone accidentally slips secure (cid:31)nancial info, press release must be given w/the sam einfo within 24 hours. Be cautious with stereotypes - di(cid:30)cult to assume audience"s emotions/behaviors. Ex: surveys, interviews, experiments, case studies - intrusive. Ex: content analysis, observations, archival research - non-intrusive allows opportunity & (cid:29)exibility to prove & (cid:31)nd new info. Shallow methodology - opposite of focus group. Must do at least 2 in order to avoid unique group characteristics. Conclusions can be made only if 2(+) focus groups show same results; 1 alone isn"t conclusive. 1: focus groups - group surveys / q&a"s. 3 major types of pr research methodology must be random sample - every member of population has equal chance to be in the sample sampling frame - list of population (used as guide to generate random sample)
