ECON 201 Lecture Notes - Lecture 9: Marginal Revenue, Taipei Metro, Marginal Cost

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Imperfect competition prevails in an industry where individual sellers have some control over the price of their output. A single seller with complete control over an industry. A monopolist is the only firm producing in its industry, and there is no industry producing a close substitute. Few sellers : each individual firm can affect the market price (is all around) a large number of sellers produce differentiated products. Differentiated products are ones whose important characteristics vary, and there is easy entry and exit. Factors that make it hard for new firms to enter an industry. When barriers are high, an industry may have few firms and limited pressure to compete. Legal restrictions: governments sometimes restrict competition in certain industries. Important legal restrictions include patents, entry restrictions, and foreign-trade tariffs and quotas. High cost of entry: price of entry in some industries could be very high.

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