PSYCH-101 Lecture Notes - Lecture 30: Social Influence, Groupthink, Normative Social Influence
Document Summary
Studies found that performance can be enhanced or diminished by the presence of. Explained by the presence of others leading to heightened arousal, and then becoming more likely to perform whatever behaviour is the dominant response to that situation. A difficult situation will lead to a dominant response of errors. A simple or well-learned situation will lead to a dominant response of enhanced performance. Social facilitation an increased tendency to perform one"s dominant response in the mere presence of others. Social norms shared expectations about how people should think, feel, and. Social role a set of norms that characterizes how people in a given social behave position ought to behave. Role conflict occurs when the norms of different roles clash. Norms can only influence behaviour if people conform to them. Informational social influence following the opinions or behaviours of other people because we believe they have accurate knowledge and what they are doing is right .