PSYCH-225 Lecture Notes - Lecture 15: Psych, Elaboration Likelihood Model, Combined Oral Contraceptive Pill
7 Jul 2020
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Comprehension- deeper thoughts about product attitudes and consequences. Reactance theory: the ideas that when people feel their freedom to perform a certain behavior is threatened an unpleasant state of reactance is aroused, which they can reduce by performing the threatening behavior. Theory can backfire on you, because a person"s freedom feels threatened. Forewarning: if you"re aware that they"re going to manipulate you you can prepare for it. Inoculation: weak does of the persuasion so that you"re brain can build up immunity. Predicting birth control use in next 2 years. Attitude towards using birth control pills . 52. Attitude toward using birth control pill in next two years . 57. Dissonance aroused after making a decision, typically reduced by enhancing the attractiveness of the chosen alternatives and devaluing the rejected alternative. The tendency for individuals to increase their liking for something they have worked hard to attain.
