PSYCH-225 Lecture Notes - Lecture 6: Cognitive Miser, Representativeness Heuristic, Availability Heuristic

• School: Diablo Valley College
• Department: Psychology
• Course: PSYCH-225
• Professor: rode

Document Summary

First learning to drive (gas vs. break, mirrors) Do not fall victim to priming- concentrated thought into their behavior. Some people have a high need for cognition- they are control processers, they want a lot of info and want to be thinking. Drive car and talk on cell with radio. Cognitive miser-some people do not change schemas. Small sample errors- make decisions on small amounts of info. Underuse baserate information- underuse statistical info and base their info on something else, use the wrong statistical info. Buying a car- do lots of research for months on end. One example of someone not liking the car can sway the opinion of buying it. Availability heuristic- when it comes to making a decision, rather than do something objective, try to remember and use memory. Decision based on how readily you can remember something. Representativeness heuristic- base decision on how much a description represents our schema.