PSYCH-225 Lecture Notes - Lecture 32: Cognitive Dissonance, Behaviorism, Psych
24 Nov 2020
School
Department
Course
Professor
Document Summary
Cognitive dissonance person"s beliefs, attitudes, and/or actions attitudes or behaviors so that they are perceived as consistent. +we wish to appear consistent in our thoughts and behavior. +to avoid or reduce the aversive feeling, we engage in: Cognitive dissonance: psychological discomfort caused by inconsistency among a. +varies in intensity based on importance on issue and degree of inconsistency. +induces a drive state need to avoid or reduce dissonance by changing beliefs, +asked shoppers to rate attractiveness of household appliances. +for two appliances they had rated equally attractive, they were allowed to choose. A lesson in cognitive dissonance youtube video dissonance. The big-rewarded group had a clear reason to follow the instructions = no. The small-rewarded group had no good reason to follow the instructions = +small-rewarded group like a boring task more than big-rewarded group. So to reduce it we change our perceptions of the alternatives we have dissonance.
