PSYCH-225 Lecture Notes - Lecture 31: Implicit-Association Test, Honda Fit, Classical Conditioning
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Belief: an estimate of the probability that something is true. Values: enduring beliefs about important life goals that transcend specific. Attitudes are often based on specific beliefs and values. Usually often without person s awareness that they possess it. What happens when your explicit attitude opposes your implicit attitude? (i. e. , prejudice: people may express having egalitarian beliefs, but may have implicit prejudice attitudes. +tendency to develop more positive feelings toward objects and individuals the more we are exposed to them. +seeing and unfamiliar stimulus many times can lead to liking. +possible explanation: familiar objects are unlikely to be dangerous. Dual attitude: simultaneous possession of contradictory implicit and implicit attitudes toward the same object. +facial feedback hypothesis: people are aware of their facial expressions and infer. As long as you do not have a strong initial negative reaction to it that they must have attitudes consistent with their expression seeing it everyday, starting to like it.