SOCIO-120 Lecture Notes - Lecture 4: Content Analysis, Cultural Relativism, Ethnocentrism

• School: Diablo Valley College
• Department: Sociology
• Course: SOCIO-120
• Professor: Brown

Document Summary

Organized the data and aids in interpretation. You can clearly see patterns and themes that emerge from your data. Other forms of analysis, such as content analysis. Something that varies and can be measured. Uses variables to divide people up to conduct analysis. An independent variable is what explains/influences/affects the dependent. Dependent variable is the outcome the researcher is trying to explain. variable. Culture- a set of interrelated beliefs, values and norms shared by members of a society. Values- cultural statements about what us important or valuable. Ex: individualism, loyalty, science, material comfort, technology, progress, democracy, religion, freedom, equal opportunity, competition and inequality, work, leisure, and practicality/efficiency. Norm- expectation about the proper way to reflect value. An attitude is a type of belief, but about a specific issue. Belief- cultural statements about what is real or not real, or what is true or not true.