COMM 1002 Lecture Notes - Lecture 14: Sigmund Freud, Edward Bernays, Elmer Davis
Document Summary
Lecture 14 public relations mass media communications. Management function pr integral to running any organization; pros have seat at the table . Integrated marketing communications makes pr subsidiary to marketing arm of organizations. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. - public relations society of america. Publics - internal members (non-profit; supporters)/employees (for- & non-profit) External limiters (keep you from succeeding, opponents)/enables (help you, gov"t officials) customers (buy your products, convince them) Earliest form of printed communications advocated policies and politicians. Journals supporting american revolution encouraged leaders to support free press . Penny press stories of city life, not politics. Some define pr as a subset of propaganda. Oct. 28, 1906: pennsylvania rr train plunges off nj bridge: Lee persuades prr to issue 1st press release on the scene; 1912 becomes prr executive. After wwi, bernays and future wife doris fleischman opened pr firm.
