MK222 Lecture Notes - Lecture 2: Fitbit, Google Maps, Waze
26 Jun 2018
School
Department
Course
Professor
● Themes (Superbowl)
○ Pop-culture
■ Potential authors of brands?
○ Influencers
■ Potential authors of brands?
○ People as brands
○ Promotions
● Market Influences
○ Feminism
○ Acceptance of LGBTQ+
○ Diversity
○ Political landscape
■ Halftime show
○ Access/digital innovations
■ Social
○ Consumer distrust
○ Trust of Brands
○ Price of advertisement
■ Stigma around brands that advertise
■ Questioning
○ Shift in priorities/beliefs
● Framework: PESTLE
○ Political
■ Gov’t type and policy
■ Funding grants and initiative
○ Economic
■ Inflation and interest rates
■ Labor, energy
○ Societal
■ Population, education media
○ Technological
○ Legal
○ Environmental
● Things that didn’t exist during the last Superbowl between the Pats and Eagles (2005)
○ Iphones
○ Instagram
○ Youtube
○ Snapchat
○ Twitter
○ Ipad
○ Buzzfeed
○ Spotify
○ Uber
