AMST 190 Lecture Notes - Lecture 1: Asics
26 Jun 2018
School
Department
Course
Professor
SAMPLE COLLEGE DEMOGRAPHIC
The Social Butterfly
ASPIRES for luxury
SHARES LIFE VIA Snapchat
KEEPS UP WITH THE latest celebrity gossip
SOCIAL EVENTS are a must
Quick Take
Digitally connected, the Social Butterfly is a recent college graduate who
lives in a metropolitan area working as a young professional. She is single and actively
searching for “the one” through dating apps. In her spare time, she enjoys meeting new
people and attending social events. So it’s not surprising that she takes her image very
seriously and cultivates her style through clothes, accessories, and cosmetics. She
follows celebrities and models through social media for gossip and the hottest styles,
and while she may not follow politics as much, she considers herself an Independent.
Personality Traits:
Women like the Social Butterfly prioritize updating their look and
keeping up with their social circles. To update her followers, she loves
using Snapchat
along with other platforms like Instagram, Facebook, YouTube and Twitter. She
engages with dating apps and wedding sites, interested in finding a relationship that’ll
last.
Beauty:
She spends much of her time watching makeup tutorials and online shopping
for cosmetics and apparel lines. Her favorite shopping season is winter because of the
range of layerable pieces. And, more than anything, she aspires for designer brands.
But until she can afford them, she wears Kenneth Cole, Guess, and Nine West.
Activities: The Social Butterfly posts pictures, tutorials and reviews of the products she
uses. If she pauses from her aesthetic research, she’ll read the occasional politics piece
but more likely can be found getting drinks with her girlfriends. Besides her passion, she
also prioritizes an active lifestyle. Some apparel lines she chooses to complement her
day to day lifestyle include Asics, Avia and Reebok.
Document Summary
Digitally connected, the social butterfly is a recent college graduate who. Quick take lives in a metropolitan area working as a young professional. She is single and actively searching for the one through dating apps. In her spare time, she enjoys meeting new people and attending social events. So it"s not surprising that she takes her image very seriously and cultivates her style through clothes, accessories, and cosmetics. She follows celebrities and models through social media for gossip and the hottest styles, and while she may not follow politics as much, she considers herself an independent. Women like the social butterfly prioritize updating their look and. Personality traits: keeping up with their social circles. To update her followers, she loves along with other platforms like instagram, facebook, youtube and twitter. She engages with dating apps and wedding sites, interested in finding a relationship that"ll last. using snapchat.
