PSYC 110 Lecture Notes - Lecture 17: Derren Brown, Echoic Memory, Theory Of Multiple Intelligences
14 Jun 2018
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4/11/18
Immediate Memory and Attention
• What is intelligence?
o Social intelligence
o Spatial intelligence
o Interpersonal intelligence
o Intrapersonal intelligence
o Tactile intelligence
o Etc.
• Types of intelligence?
o Spearman
▪ Kids who perform well in one subject tend to do well in other subjects
▪ General intelligence
• G-factor
• Count the passes made by the players in white
o Monkey business illusion
▪ Gorilla passing, curtains changing color, player leaving
o Role of attention in how we perceive the world
• Change Blindness
o Derren Brown – Person Swap
o If they are of the same race youre more likely to see a difference in the change
of person
• Gradual Change Blindness
• Colgate Commercial
o Eyes are drawn to movement and CHAnge
• Attention
o Attention on food in teeth and missed other changes
• Overview of Memory System
o Sensory memory
▪ Super brief
▪ Picking out things in environment
o Working memeory
▪ Manipulate the info
▪ Important enough then itll move into long term memory
• The briefest form of memory storage: sensory memory
o Echoic memory
▪ Whe our fried sas soethig ad ou’re like what? But the ou
figure out what they said
• What they said is in sensory memory
• Iconic Memory
o It is very limited (size of memory)
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