SOC 225 Lecture Notes - Lecture 14: Halo Effect, Laura Mulvey, Masculinity

• School: Emory University
• Department: Sociology
• Course: SOC 225
• Professor: Michael Vaughn

Document Summary

Prescribes appropriate appearance, behavior, and life course *context dependent* Bei(cid:374)g a fe(cid:373)i(cid:374)i(cid:374)e i(cid:374) o(cid:374)e (cid:272)o(cid:374)te(cid:454)t (cid:449)ould(cid:374)(cid:859)t (cid:374)e(cid:272)essaril(cid:455) (cid:373)ea(cid:374) the sa(cid:373)e i(cid:374) a(cid:374)other (cid:272)o(cid:374)te(cid:454)t. Most socially valued way of doing femininity. Standards are not easy to embody or enact. Emphasized femininity is defined through and in relation to hegemonic masculinity. Hegemonic masculinity is used to define what kinds of femininity is valued over other. Through hegemonic masculinity, high status men define the qualities of women that are socially valued. Women attempt to conform to these qualities. Alternative femininities and alternative girlhood are one way to resist hegemonic masculinity. A(cid:374)(cid:455) (cid:449)a(cid:455) of doi(cid:374)g fe(cid:373)i(cid:374)i(cid:374)it(cid:455) that is(cid:374)(cid:859)t e(cid:373)phasized. Media is created in the perspective of a man. The way that visual media is told through the lived experience of a man so its palatable to men. Audience members are men, trying to make something marketed to a man. Also implies something about who you are. Our specific evaluations of actors are used globally.