SOC 383 Lecture Notes - Lecture 2: Extra (Gum), Metlife, Pathos
21 Mar 2018
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Two different views ho(cid:449) he thi(cid:374)ks he is (cid:448)ie(cid:449)ed a(cid:374)d ho(cid:449) he(cid:859)s a(cid:272)tually (cid:448)ie(cid:449)ed. Music plays a role too, starts happy and then goes somber. Mother does everything to raise the kid, support system. Dad has to provide kids, try to break gender stereotypes but not fully able to break out. Expectations for mom and dad are very different. Both tell stories of achievement from kids. Colors are dull to highlight the green pack and get the silver pack. The drawing at the end on each gum for the proposal was pretty clever. Combination of music and light highlights the advert and gum. Trying to break out of stereotypes girls are valued less. Uses pathos, e(cid:448)e(cid:374) (cid:373)usi(cid:272) starts off so(cid:373)(cid:271)er (cid:271)ut the(cid:374) (cid:271)uilds up as if you(cid:859)re a(cid:374)ti(cid:272)ipati(cid:374)g something. Male voice used which is powerful be(cid:272)ause he(cid:859)s taki(cid:374)g the side of the u(cid:374)derdog.
