MKTG 360 Lecture Notes - Lecture 5: List Of Fables Characters
Exceptional
its out of the ordinary
proximity
it happens nearby, involves a person or group with a local tie
impact
it affects lots of people
prominence
it involves someone famous
conflict
fights that pit individuals or groups against each other
human interest
focuses on the human condition or appeals to emotion
summary lead
who, what, when, where, why, and how
analysis lead
puts events, issues, trends into perspective
anecdotal lead
short narrative
significant lead
uses detail to tell a larger story about a news event or introduce tension
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