MKTG 360 Lecture Notes - Lecture 7: Photo Caption, Op-Ed, Abbreviation
Byline
The reporter's name, often followed by credentials.
Dateline
The location of a story, especially if it's written outside the paper's usual coverage area
Lead
The opening of a story.
Quote
Someone's exact words, usually spoken to the reporter during an interview
Attribution
A phrase that tells readers the source of a quote or the source of information used in the story
Headline
The big type, written by copy editors, that summarizes that story
Photo
Newspaper: usually black and white ( since it's expensive). Online: in color
Photo credit
A line stating the photograph's name
Lift out quote
(A.K.A Pullquote) oh quotation from the story that's given special graphic emphasis
Tagline
Contact info for the reporter, enabling readers to provide feedback
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Document Summary
The location of a story, especially if it"s written outside the paper"s usual coverage area. Someone"s exact words, usually spoken to the reporter during an interview. A phrase that tells readers the source of a quote or the source of information used in the story. The big type, written by copy editors, that summarizes that story. Newspaper: usually black and white ( since it"s expensive). Lift out quote (a. k. a pullquote) oh quotation from the story that"s given special graphic emphasis. Contact info for the reporter, enabling readers to provide feedback. This is the one front page element that never changes. Cutline (a. k. a. caption) info about the photo is often collected by photographers but written by copy editors on reporters. A story written for another publication or or national news service, then sent. Then a long story is continued on another page, editors run this line to tell readers where the story continues or jumps.
