MKTG 360 Lecture Notes - Lecture 3: Advice Column, Alliteration
write-up
An added piece of written material, it also is a synonym for a report or article which gives an opinion
about something such as a preview
angle
If your story has a certain... to it, it has a special twist, direction or perspective
agony aunt
Woman offering advice to people who write to newspapers with personal or emotional problems
allegation
Something alleged
Alliteration
The repetition of the same sounds or of the same kinds of sounds at the beginning of words or in
stressed syllables
apology
A newspaper may admit error and publish correction
article
What you find in a newspaper (story)
backgrounder
Explanatory feature to accompany news story
banner/headline
Front page headline extending across full page
body
The main text of a story as opposed to headings, intro etc.
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Document Summary
An added piece of written material, it also is a synonym for a report or article which gives an opinion about something such as a preview angle. If your story has a certain to it, it has a special twist, direction or perspective agony aunt. Woman offering advice to people who write to newspapers with personal or emotional problems allegation. The repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables apology. A newspaper may admit error and publish correction article. What you find in a newspaper (story) backgrounder. Front page headline extending across full page body. The main text of a story as opposed to headings, intro etc. brief. Short news item - other names: snip/nip/filler bullet point. Another term for blob/ point in front of each line of a list byline.
