MKTG 360 Lecture 1: mktg 360 notes (1)
Journalism
the effort to gather and report news
Journalist
both people who gather/report news and those who provide the financial, managerial and technical
support necessary to bring news
credibility
the belief that what someone says is true
verify
to check for accuracy
objectivity
a lack of personal feelings/ bias
commentary
a personal view offered in a radio or tv programs to help shape the public opinion
public journalism
a style of journalism that seeks to revitalize public life and to promote a sense among members of the
public that their institutions actually belong to them
timeliness
reported as soon as it happens
run
to appear in the media
prominence
news story about someone whose name or job is well-known and easily recognized by the public
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proximity
that happens close to home, can be emotional proximity about relatives or memories
conflict
involves two sides engaged in a "battle" from which one will emerge the winner
impact
based on the effect or consequence the story will have on the audience
human interest
news story about people, usually those involved in some emotional stuggle
ethics
the branch of philosophy that deals with right and wrong
confidentaility
the assurance of secrecy for restricted information
censorship
removal or prohibition of material by an authority, usually the government
obscenity
material that offends local community standards and lacks serious artisitc purpose; more than just
impolite
copyright
the exclusive right to something a person has written or otherwise created
libel
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