MKTG 360 Lecture 4: mktg 360 notes (4)
libel
a published false statement that is damaging to a person's reputation; a written defamation
timeliness
how recently the event happened
proximity
how close the article is to your audience
(ex: Missiles from North Korea affect South Korea more than Chicago)
consequence
the effect your article will have on your readers
prominence
the "newsworthiness" of an individual
human interest
the entertainment value of your article
conflict
the "trouble" aspect of your article
political function
journalism is the "watchdog of the government"; the unofficial "fourth branch"
economic function
journalists connect business with consumers through advertising
sentry function
journalists watch out for potential trends in society/world issues
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