FM 117 Lecture 4: Culture Subculture
5 Oct 2016
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Document Summary
The sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society. A theoretical model of cultures" influence on behavior: Acculturation: the learning of a new or foreign culture. Without a common language shared meaning could not exist. A ritual is a type of symbolic activity consisting of a series of steps series of steps. Rituals extend over the human life cycle (marriage, births, funerals) To be a cultural characteristic, a belief, value, or practice must be shared by a significant portion of the society. Culture is transferred through family, schools, house of worship, and media. Culture: values, attitudes and beliefs- symbols that are transmitted from one generation to another. These can be modified over time, but basics traits remain. These values are acquired through association primarily with parents or grandparents. Cultural traits can be defined on a national scale or an individual scale:
