FM 262 Lecture Notes - Lecture 3: Uniqlo, Starbucks, Costco
Document Summary
No online platform in 2008 the e-commerce numbers were already 130 billion dollars 3. 3% of business was already online in many stores. They opened up huge stores where they were no people! Steve and barry"s was never a public company never had to admit to where they were getting money. They were never able to pay their rent. They never paid their bills, kept promising that they would pay. But at the gap it"s the same thing but more money. Average income: (for the average family of 4) Target: 65k (actually 66k) target has high reputation with clothing and room d cor. Costco: 95k (costco is higher than walmart and target because they are selling thing at wholesale, which is much more expensive. They also are selling things in bulk rather than target and walmart. Their items are higher quality, the customer has to have a lot of money to spend.
