FM 114 Lecture Notes - Lecture 3: Old Navy, Sept, Endangered Species Act Of 1973
12 Sep 2016
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Women in the workforce (gave them a discretionary income, can spend on what they want, don"t have to ask for money) Technology internet (can see what"s happening right away) Sales promotion: lets the customers know what is available, magazines, billboards, direct mail, billboards, builds up the acceptance stage in the fashion cycle. Sumptuary laws (don"t exist anymore, told each class what to wear: today laws say: ^^ children pj"s must be non flammable. Some merchandise sells faster than others: the kind that sells slowest at this time is men"s tailored clothing (suits, tailored jackets, tailored pants) Ever since dress down fridays men would rather not wear suits unless they have to. Decreased buying power if: country is in recession. Forecasters predict fashion, they predict upcoming trends. 12-24 months in advance of the selling season: 2 years for fabric and 1 year for manufactures/developers that are putting together lines.
