FM 262 Lecture Notes - Lecture 18: Ikea, Dollar General, Walmart

• School: FIT
• Department: Fashion Business Management
• Course: FM 262
• Professor: Suzanne Piazza

Document Summary

According to stanley marcus, (cid:498)it comes back to the fact that the day is still 24 hours long, and if you"re smart retailer, you"ve still got to spend some of those 24 hours with your customers and your products. You can"t allow the computer to crowd them out as crucial sources of information(cid:499) Factor is what some retailers want their customer to take away. 85% of consumers in a survey say that spend more at retailers that provide good service and 52 percent say they are likely to recommend those retailers to their friends and families. It is expensive for retailers who operate as standardized retailers. Some employees will not take the responsibility. Empowerment idea is not embraced by all cultures the culture that wants to empower it"s employees must hire employees who can handle the. The set of activities and programs undertaken by retailers to make the shopping experience more rewarding for their customers.