FM 262 Lecture Notes - Lecture 12: Planogram, Measure (Mathematics), Visual Merchandising

• School: FIT
• Department: Fashion Business Management
• Course: FM 262
• Professor: Jean Jacullo

Document Summary

Store design objectives: implement the retailer"s strategy, build loyalty by providing a rewarding shopping experience, increase sales on the visit, control cost, meet legal requirements. Utilitarian benefits: enables the customers to locate and purchase products in an efficient and timely manner with minimum hassle. Hedonic benefits: offering customers an entertaining and enjoyable shopping experience. Store design has a substantial effect on which products customers buy, how well they sell in store, and how much they spend during their visit. Retailers attempt to design their stores in a manner that motivates unplanned purchases. Fixtures: the equipment used to display merchandise. Protects people with disabilities from discrimination in employment, transportation, public accommodations, telecommunications, and activities of the state and local governments. Store design elements: layout: grid, racetrack and freeform, signage, feature areas. Grid layout: parallel aisles with merchandise on shelves on both sides of the aisles; cash registers are located at the entrance or exists of the store.