ECON 1200 Lecture Notes - Lecture 1: Just-Noticeable Difference, Opportunity Cost, Market Power

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In economics, resources are scarce, which causes us to make choices. Scarcity is the limited nature of our resources. The study of economics is the study of how society manages scarce resources. Principle 1: people face trade-offs: everything costs money (may not be in money, efficiency vs. equality. Getting the most from scarce resources (efficiency) Principle 2: the cost of something is what you give up to get it: when we make choices, we take into account costs/benefits (opportunity cost) Principle 3: rational people think at the margin: margin is the differential threshold, when talking about margin, talking about marginal change. Marginal change is small, incremental adjustment to plan of action. Principle 4: people respond to incentives: incentives can have unintentional consequences, ex: football helmets more padding led to less careful tackling & seatbelts resulted in people driving less safely.

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