ECON 101 Lecture Notes - Lecture 14: Absolute Advantage, Sunk Costs, Marginal Cost

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19 Nov 2020
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Economics = study of how rational people make choices. = what one gives up by not taking the best alternative action. A measure of what one is giving up. This includes time cost and money cost. Higher opportunity cost = less likely to make choice. Does not depend on the value of the action but on the value of the best alternative action (what you are giving up) Only current values are relevant: past value of an choice or the amount you paid in the past don"t matter. Formula: opportunity cost = direct cost of action + (cost/value of best alternative direct costs: marginal analysis. Only take action when the marginal benefit is greater than the marginal cost. Sunk costs = costs incurred whether or not the action is taken. Only costs that can be avoided are relevant. = alter the marginal benefit or cost and may therefore alter the decisions of people making a decision.

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