ECON 101 Lecture Notes - Lecture 11: Budget Constraint, Diminishing Returns, Production Function

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19 Nov 2020
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If we combine information about preferences (marginal utility values) with information about what is affordable (the budget constraint) we can develop a useful rule to guide us to an individual"s utility-maximizing choice: The highest possible utility will be the point for the consumers that occurs when the marginal utility per dollar is the same for both goods. Optimal consumption bundle: the consumption bundle that maximizes total utility given her budget constraint. In moving down the table, consuming more movies and less pizza, two factors affect her choices. As she moves down the table, she gains additional (i. e. , marginal utility) from consuming more movies, but in order to do so she must give up the additional (i. e. , marginal utility) from the pizza she forgoes. How many additional movies she can see for each pizza she forgoes depends on the relative prices of pizzas and movies. With an increase in price, the customer preferences (and mu"s) don"t change.

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