HIST 2112 Lecture Notes - Lecture 8: Louis Armstrong, Thorstein Veblen, Comstock Laws
Document Summary
The 1920s: credit, cars, consumerism: the roaring twenties . Believes if he is successful, he will find love. 1920: this side of paradise becomes published and copies sell out in 3 days. Meaning of the book is love is warped by greed. Society is more complex, more bureaucratized: consumerism. Consumed by mass production and mass consumption: self-gratification. People look inward and give into impulses: disillusionment. You could simplify the manufacturing process to make it more efficient: interchangeable parts: fits in one car, and fits in another, consumers were the average americans, accessibility was much more broad now, thorstein veblen. Wrote the theory of the leisure class (1898: conspicuous consumption. People buy products to display their wealth. Attitudes about spending shaped by major advertising campaigns. Return to normalcy: the rise of the republicans: warren harding. Campaign on idea of peace and prosperity. Promoted return to normalcy: america before the war. Less government in business and more business in government.
