MGT 3659 Lecture Notes - Lecture 4: Spotify, Ikea, Beats Electronics
Document Summary
Chapter 4: internal analysis resources, capabilities, and core competencies. Worn by musicians, athletes, actors, and stars. Dr. dre is also a music producer. Tidal streaming, owned by jay-z, is emerging. Designing modern functional home furnishings at low cost. It capabilities to provide reliable social network services globally on a large scale. Creating proprietary algorithms-based on individual customer preferences. Links to competitive advantage and superior firm performance. Resources are key to superior firm performance. Resources fall into two categories: tangible. Resources that do not have physical attributes. Just because it"s intangible doesn"t mean that there aren"t efforts to quantify some of the intangible attributes. Ex. value of a brand (something that is tracked by u. s. and other international countries) Two critical assumptions of the rbv (resource based view: resource heterogeneity. A firm is a unique bundle of resources and capabilities. These bundles differ across firms: resource immobility. Resources don"t move easily from firm to firm.
