BUS 100 Lecture Notes - Lecture 2: Sex Tourism, Marilyn Carlson Nelson, Carlson Companies
Document Summary
The carlson company global marketing, travel, hospitality company. One of the classic business success stories in american free enterprise history. 1938 curtis l. carlson found the gold bond stamp company, who helped revolutionize the trading stamp market. Late (cid:1005)9(cid:1010)(cid:1004)"s the gold bo(cid:374)d sta(cid:373)p co(cid:373)pa(cid:374)(cid:455) e(cid:454)pa(cid:374)ded i(cid:374)to the hospitalit(cid:455) i(cid:374)dust(cid:396)(cid:455). (cid:1005)9(cid:1011)(cid:1004)"s gold bo(cid:374)d sta(cid:373)p co(cid:373)pa(cid:374)(cid:455) a(cid:272)(cid:395)ui(cid:396)ed doze(cid:374)s of additio(cid:374)al (cid:271)usi(cid:374)esses. Name changed into carlson companies in 1973. 2006, to demonstrate that they were one company that can serve a variety of needs, the firm a gain changed their name to the carlson company. Marilyn carlson nelson, the company chief executive officer, is faced with major dilemma to expand its luxury regency accommodations and services to costa rica: company sees as major benefit : providing basis for future expansion throughout latin. America, which is considered highly profitable and strategically sound. Advantages : develop hotel in costa rica give positive force and role model in travel and tourism business and lucrative business opportunity.
