DRAM 005 Lecture Notes - Lecture 1: David Furnish, The Little Dog Laughed, Helen Hayes Theatre
17 Sep 2016
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Rather than use the costly automated system of some big-budget shows, the crew for the new broadway play next fall manually slides pieces of its set into place for different scenes. An actor even helps out, at one point carrying a table across the stage. Expensive scrims were considered but cut, and there has been no all- out advertising blitz of the kind that heralds some new productions. These are some of the steps that the producers of next fall have taken to keep weekly running costs low, about ,000, in hopes that ticket sales will climb high enough to cover the show"s nut. So far the show, which began previews last month and opened on march 11, has been grossing about ,000 a week, with many tickets given away to people who might help build buzz for the show.
