ECN E102 Lecture Notes - Lecture 12: Demand Curve, Economic Surplus, Marginal Utility

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9 Dec 2020
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Welfare economics: the study of how the allocation of resources affects economic well- being. So far we have described the way markets allocate scarce resources without directly addressing whether these market allocations are desirable (analysis is positive rather than normative) Market demand is aggregation of the demands of all consumers. Market demand curve is the horizontal summation of all of the individuals" demands curves. Willingness to pay: the maximum amount that a buyer will pay for a good; measures how much that buyer values the good. Generally, the willingness of the group of all consumers to pay diminishes as quantity consumed rises. The law of diminishing marginal utility: the consumer values the first couple of units consumers more than the last couple of units consumed. Satiation point: point where consumers have had (more than) enough and they get no more additional satisfaction from any additional consumption. The product will go to the buyer who values the product most highly.

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