COM 110 Lecture Notes - Lecture 2: Status Quo, Norm (Social), Order Of Newfoundland And Labrador
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Persuasion: message intended to shape, reinforce, or change responses of another. Attitude: set of beliefs you have around a particular person, product, thing, whatever Belief: hold to (cid:271)e t(cid:396)ue e(cid:448)e(cid:374) if (cid:455)ou do(cid:374)"t ha(cid:448)e defi(cid:374)iti(cid:448)e p(cid:396)oof. We do(cid:374)"t (cid:374)eed p(cid:396)oof espe(cid:272)iall(cid:455) if (cid:455)ou (cid:396)eall(cid:455) t(cid:396)ust (cid:449)ho is telli(cid:374)g (cid:455)ou this. Value: clearly good or bad, right or wrong, moral or immoral, just or unjust. You do(cid:374)"t ha(cid:448)e to pe(cid:396)suade the (cid:449)hole audie(cid:374)(cid:272)e. So(cid:373)e al(cid:396)ead(cid:455) ag(cid:396)ee, so(cid:373)e do disag(cid:396)ee, (cid:271)ut the(cid:396)e"s also so(cid:373)e o(cid:374) the fe(cid:374)(cid:272)e a(cid:271)out that issue. Your target audience is the people on the fence. Burden of proof: burden of proving to the audience that their status quo is not working for them. You have to prove that their status quo is not working. 3 types of claims: claim of fact: tells us truth, existence and occurrence. These three things can happen in past present or projection.
