MUS 152 Lecture Notes - Lecture 17: Market Segmentation, U.S. Route 28, Henri Bendel
Document Summary
This paper reports on the brand audit of l brand inc. specifically its physical inventory. The company"s core business is based on personal care and beauty products and services. Its brands encompass women"s lifestyles and they include: victoria"s secret( lingerie and), bath and boy works( body fragrances, shower gels, lotions, candles and accessories), pink( college women casual wear), la senza( lingerie) and, henri bendel( handbags and accessories)( lbrands,2017). The company"s brand positioning is focused on the market niche of personal care and beauty products, which is a multibillion industry globally. This has attributed to the company"s high inventory value, which amounts to $ 1,727,000(cost of goods sold) and. $ 1,133,000 at the beginning of the third quarter in the current year (gurufocus, 2017). The inventory turnover was at $ 1,520,000(gurufocus, 2017). The different company brands are built successfully on the test and learn approach, which has fostered the company"s expansion into the international market (united states.
