JL MC 101 Lecture Notes - Lecture 1: Advance Publications, Hearst (Media), The Domination
15 Dec 2016
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The review: first political magazine, appeared in london in 1704, printed sporadically until 1713. Other magazines from this time: tatler, spectator, ge(cid:374)tle(cid:373)a(cid:374)"s magazi(cid:374)e. Magazines developed slowly: served politicians, the educated, and the merchant classes, documented early american life. First colonial magazines (1741: american magazine, general magazine and historical chronicle. About 100 magazines by 1776 had appeared and disappeared. Growth of the magazine industry was slow after the revolution: high delivery costs, still, most communities had their own weekly magazine by 1825. Specialized magazines emerged: religious, literary, and professional. First general-interest magazine: saturday evening post. Improved literacy, public education: better printing, postal technology. Sarah joseph hale: first magazine targeting females, ladies" (cid:373)agazi(cid:374)e. Helped to educated lower- and middle-class women denied higher education. Mid-1850s illustration became a feature part of magazines. Harper"s (cid:271)rought illustratio(cid:374)s of ci(cid:448)il war (cid:271)attlefields to (cid:373)ass audiences. 1890s magazines had the technology to reproduce photographs. Postal act of 1879: lowered postage rates.
