JL MC 101 Lecture Notes - Lecture 7: Product Differentiation, Francis Ford Coppola, Studio System
15 Dec 2016
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In 2012, disney bought lucasfilm for billion: proliferation of new star wars-related products not just movies, but games, theme parks, and merchandise. In the age of mega-blockbuster franchises, directors like j. j. abrams still claim that storytelling is the most important component of filmmaking. Early narrative filmmakers: georges mlies france 1896. A trip to the moon: edwin s. porter. Filmed out of order and edited scenes together. The life of an american fireman (1902) Nickelodeons: form of movie theater, na(cid:373)e (cid:272)o(cid:373)(cid:271)i(cid:374)es the ad(cid:373)issio(cid:374) pri(cid:272)e with the greek word for (cid:862)theater(cid:863, often converted storefronts, piano players added live music, transcended language barriers, peaked by 1910. Ediso(cid:374)"s trust: cartel of (cid:373)ajor u. a(cid:374)d fre(cid:374)(cid:272)h produ(cid:272)ers: exclusive deal with eastman. Independent productions moved to hollywood to escape the trust. Adolph zukor"s early (cid:272)o(cid:373)pa(cid:374)ies figured out ways to (cid:271)ypass the trust. Suit by william fox led to the breakup of the trust.
