MIS 436 Lecture Notes - Lecture 1: Business Analytics, Predictive Analytics, Business Intelligence
19 Jan 2016
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Document Summary
Business analytics: the use of analytical methods, either manually or automatically, to derive business insights from data. It includes the access, reporting, and analysis of data supported by software to drive business performance and decision making. Emerging opportunities in data: every day, we create 2. 5 quintillion bytes of data. Organizations that apply analytics are 2. 2x more likely to outperform their peers. An acute shortage of skills threatens our ability to address emerging opportunities: among organizations today: 1 in 10 has all the skills it needs to be successful applying advanced technology (such as business analytics) for business benefit. Have major skill gaps business analytics. 40% report a skills shortage in the ability to manage information. Key skills companies look to hire: analytics and big data o. Business analysts: combine deep analytics skills with strong communication skills and strategic mind set to transform data into a competitive asset o.
