MIS 436 Lecture Notes - Lecture 5: Predictive Analytics, Personalization, Warp Drive

• School: Iowa State University
• Department: Management Information Systems
• Course: MIS 436
• Professor: Liu Peng

Document Summary

New groundbreaking stories of pa (predictive analytics) in action are pouring in. Each application of pa is defined by organization in response to or informed by each prediction. Pa may tell you which customers are most likely to respond. It earmarks a quarter of the entire list and say, these folks are 3 times more likely to respond than average! . Predictive protection: foreseeing bad behavior, foreseeing good behavior. A silent revolution worth a million: pa improves millions of small decisions, the improved decisions may each be ant-sized, relatively speaking, but there are so many that it comes to a powerful net effect. Example: personalization with pa: a client wanted more clicks on their sponsors" ads. More clicks, more money: the client was a leading student grant and scholarship search service, with one in, example ad naming itself america"s leader in creative education, and three college-bound high school seniors using it.