PSYCH 101 Lecture Notes - Lecture 18: Brainstem, Limbic System, 3 Lbs
11 Oct 2017
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Document Summary
Media are powerful - far more than most people admit. The main power is changing cultural norms. 30% of 0-3, 43% of 4-6, and 71% of children 8 and up have tvs in their bedrooms. When kids watch barney they all dance together and are being kind to one another. after watching the power rangers they are play fighting and acting out what they see on tv. What did you notice about your belief about yourself and the third-person. Other people are more influenced than we are. The brainstem: regulates basic body functions (reptilian brain) The limbic system: the emotion center (mammalian brain) The four-step process watching our brains learn. Advertising is the art and science of values education. 5 roles emotion plays in how our minds work. Many things that influence us are not at a conscious level. Golden rule of influence: the most effective influence is when you don"t know.
