W S 201 Lecture Notes - Lecture 4: Pam Grier, Jane Fonda, Ageism

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Keywords and concepts: commodification, heterosexism, marginalization, objectification, racism, sexism, subjectivity, gaze (male/female) Men"s magazines: age = authority/status, more varied body types, but: eating disorders and body-image issues too (orbach 2014, almost always fully clothed, normative masculinity, rhetoric of empowerment, improve through consumerism (ads, sex = emphasis on personal performance. Alternative/feminist magazines: by women, for women, political and cultural perspectives, inclusiveness, covers: person, not body, feel good, not flawed, less ads = thinner and more expensive = bankruptcy is not uncommon, ms, bust, bitch, hues (1992-1997) Film: marginality / invisibility: women active in cinema from beginning, industry still androcentric. Important women in american cinema: mary pickford, mae west, jane fonda, pam grier, sigourney weaver, brit marling. Television: most important media socializer, women watch more tv than men, more women characters than in films, androcentrism; 2011-2012 season, ageism: women characters are generally young (wmc 47, lack of diversity overall (wmc 36)

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