MGT 125 Lecture Notes - Lecture 10: Swot Analysis, Competitive Advantage, Incrementalism

• School: Irvine Valley College
• Department: Management
• Course: MGT 125
• Professor: budgay

Document Summary

Step 1 identify the organisations current mission, goals and strategy i) mission statement the statement of the business" purpose. Self-concept: what is the organisation"s major competitive advantage and core competencies. Concern for employees: does the organisation consider employees a valuable asset: goals : the foundation for future planning. What does the organisation hope to achieve in medium/long-term future. Step 2 swot analysis identify opportunities and threats as well as internal strengths and weaknesses. strategic opportunities and threats. Internal analysis: examining an organisation"s strengths and weaknesses. External analysis: examining the organisation"s operating environment to identify. Assesses organisational resources, capabilities, activities, and culture: Strengths (core competencies) create value for the customer and strengthen the. Conducting an internal analysis competitive position of the firm. Weaknesses (things done poorly or not at all) can place the firm at a competitive disadvantage. A specific factor that a business sees as being central to the way it, or its employee, works.