PSYC 6 Lecture Notes - Lecture 19: Social Influence, Scapegoating, Psych
Document Summary
Prejudice (feelings): learned, negative feelings toward members of group because of group membership (learned. Stereotype (cognitive): set beliefs about characteristics of group that is generalized to all group members (learned) Discrimination (behavior): negative behaviors directed at members of a group (learned) (chart) An african american is given a job because the owner of a busincess hopes to attract afr, am. customers. An african american is denied a job because the owner of a business is prejudiced. Am. is denied a job because the owner fear white customers won"t buy from an af. Am. is given a job because he or she is the best suited for it. Sources of prejudice and discrimination: learned response (classical/operant conditioning/ modeling experience) Asian woman (cs) + yelling (loud noise-us) fear (cr) (classical) I. e. make fun of asian woman (response) classmates laugh (reinforcer) (operant) more likely to make fun of asian woman in future.
