BUS-BE 375 Lecture Notes - Lecture 6: Apple Pay, Apple Music, Network Layer
Document Summary
This is referred to as the main solution that the products actually provide. For example, the basic benefit could be communication: layer 2: actual product. This is referred to as the product, and specifically what are its key features and benefits and also how the product serves as a solution to the basic problem. For example, one way to communicate is to have a phone. In the case of communication, an apple iphone or a. Samsung galaxy would be the actual product: layer 3: augmented product: associated services. This is referred to as the extra features that the actual product would come with. Every product does not necessarily have to have associated services to it. For example, with the case of the iphone, an associated service would be the itunes, apple music, icloud, apple pay and others: product classifications, all products can generally be classified into four main categories, convenience.
