MSCH-C 101 Lecture Notes - Lecture 3: Autopilot, Understanding Media, Automaticity
Document Summary
More information has been created since you were born than had been created in all of human history prior to your birth: the challenge of selection. Passive exposure: more of our contact with messages in passive than we think, our culture is a grand supermarket of media messages, we aren"t interested in most items, we filter most information out. Automaticity: a state where our minds operate with little or no. Conscious effort from us: like an automatic pilot, state of, in essence, mindlessness, mostly done out of necessity, automaticity. Great for filtering out almost all media messages: gets us through the day. It"s a set of perspectives that we actively use to expose ourselves to, and process media (information) in order to critically interpret meaning: 5 media literacy question. What are the message"s embedded values: all media messages are created with the producer"s values embedded in it. It"s practically impossible to receive a neutral, unbiased media message.
