PSY-P 304 Lecture Notes - Lecture 16: Behaviorism, Mass Media
9 Aug 2016
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5 31 persuasion: 1 sided vs 2 sided arguments, aware of different perspectives, relatively well-educated c. Likely exposure to subsequent information: timing, primacy effect info that is encountered initially is encoded better, recency effect info discovered at the end is better coded, better stored and more easily recalled b. i. None (every thing is so condensed its viewed as one event) b. iii. M1 m2 d primacy (these have greater influence than recency effects) b. iv. If you initially dislike the stimulus, you will increasingly dislike it with each exposure: good complex message intrigued audience ponders on message, bad simple annoyed audience, the channel, mass media a. i. Allows communicator the chance to exploit communicator variables (credibility, attractiveness: face to face b. i. Tailor your message to fit a particular audience and become that much more persuasive: the audience some people are more persuadable than others a. Less intelligent people are more easily persuadable: self-esteem b. i. Really low self-esteem = not persuadable at all b. iii.
