PSY-P 304 Lecture Notes - Lecture 15: Physical Attractiveness, Fred Tuttle, Elaboration Likelihood Model
9 Aug 2016
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Influenced by strength and quality of the arguments a. i. 1. Influenced by very superficial cues (sensory information) a. ii. 1. Ah there"s a red car i really like red a. ii. 2. Nbc, fox news: credibility somebody who is trustworthy or will report to us without compromise a. i. Shockley (nobel prize winner) promoted the sterilization of the black population very influential a. ii. People who speak very quickly: physical attractiveness we are more persuadable when the communicator is viewed as attractive b. i. 1. b. i. 2. Similarity we are more persuaded by people who are similar to us: the message do we respond better to arguments based on reason or emotions a. i. Reason if the audience is in general, well-educated or involved in the issue a. ii. Emotional not well educated or involved: emotional appeals b. i. Feeling good gave an audience pepsi and peanuts to make them more persuadable b. ii. Feeling guilty if you don"t do this, shame on you b. iii.
